Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork short book summary

Date Published: October 20, 2020

Who Not How:

TL;DR Summary

Unlock The Hidden Secrets of Unprecedented Success Through the Power of Relationships! Who Not How by Dan Sullivan and Dr. Benjamin Hardy reveals the game-changing secret of focusing on the who, not the how. The book is centered on the groundbreaking principle that to achieve your goals, you don’t need to know how to do everything; you just need to know who can do it for you. It unveils the paradigm shift needed to break free from the constraints of conventional thinking and to elevate your life and business.

The dynamic duo, Sullivan and Hardy, emphasize that the old approach of figuring out how to do something by oneself is not just inefficient, but it's downright crippling. Instead, they propose that by identifying and collaborating with the right individuals - your “whos” - you can leverage their talents, expertise, and capabilities to achieve the unthinkable.

For instance, if you're an entrepreneur looking to scale your business, you don't need to learn every nuance of digital marketing. Rather, find a stellar digital marketing expert as your 'who'. This not only saves you time and effort but also lets you focus on what you're already good at.

Who Not How illustrates how this fundamental shift in thinking can multiply your results exponentially. The book argues that this isn't just a strategy, but a mindset. By switching your questions from “How can I do this?” to “Who can do this for me?”, you are tapping into a transformative approach to problem-solving that enhances innovation, accelerates growth, and builds long-lasting relationships.

Moreover, this book is a treasure trove of practical strategies and insights. It doesn’t stop at telling you what to do; it guides you on how to implement these revolutionary ideas. Through relatable anecdotes, compelling case studies, and sharp psychological insights, Sullivan and Hardy deliver a blueprint for creating a life of abundance and fulfillment.

Unshackle yourself from the bonds of the ‘how’ and step into the world of infinite possibilities with ‘who’. This book is your golden ticket to skyrocketing your achievements and crafting the life you’ve always dreamed of.

Who Not How:


Business & Economics
Personal Growth
Leadership & Management
Time Management

Who Not How:


Collaboration and Teamwork: This theme underlines the importance of working with others to achieve your goals. For example, the book discusses how entrepreneurs can build a strong team to take their business to new heights.

Shifting Mindset: A recurring theme is the transformation from a ‘how’ centered approach to a ‘who’ centered one. The book illustrates this with cases where business owners change their mindset and witness dramatic growth.

Leveraging Strengths: The authors emphasize focusing on one’s strengths and finding others whose strengths complement yours. An example is an entrepreneur who focuses on product development while collaborating with a marketing expert for sales.

Time Management and Efficiency: This theme showcases how finding the right ‘who’ helps in managing time effectively. The book shares anecdotes of individuals who, by delegating tasks, free up time for high-value activities.

Relationship Building: Building and nurturing relationships with the right ‘whos’ is vital. The book shares insights on how meaningful relationships can be a significant catalyst for success.

Innovation and Problem-solving: The book discusses how a ‘who’ focused approach leads to innovative solutions to problems by bringing in diverse perspectives and skills.

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